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Alicia Hurst

SENIOR PRODUCT MANAGER AT JW PLAYER

I'm a strategic software product manager who loves talking to customers and finding creative ways to solve their unarticulated needs – no feature requests required. I evangelize data-driven development (I run heaps of A/B tests) and avoiding the feature factory. I believe you can't improve what you don't measure. My goal is to help as many people as I can. I have more than three years of experience in this role, and prior to transitioning to product, I was a web designer and developer, and also worked in nonprofit management.

Vegan donut lover in NYC, since 2007.

 

 
The most dangerous phrase in the language is, ‘We’ve always done it this way.’
— Grace Hopper

 

Working

  • JW Player: Product Manager (April 2017 - Present)

  • PowerToFly: Product Manager (July 2015 - January 2017)

  • Freelance: Web Designer and Developer (November 2012 - July 2015)

  • Innovation: Africa: Marketing and Operations Coordinator (October 2011- November 2012)